Dilemma…

My dilemma is:

 

+ Most agencies require producers with 3-5 yrs of experience;

+ None of them cares about accepting producers with less experience.

 

Apparently this is a “all lose” game.

MarKeting ‘K’ Power

It’s been a long time since when I first thought about what is marketing’s real K power.

It is “K“. The letter “K“.

While studying marketing and business, I read several marketing authors and I couldn’t avoid to find this commonality among them. Relevant authors like:

                      

Kotler | Kapferer | Keller | Aaker 

 

My surname starts for C …, should I change it to K ?

Fiat 500 – Cute Advertising for Cute Design

Italy’s automotive industry emblema seems to have reached unhoped-for popularity abroad. Italian car design  is widely acknowledged as full of quality and innovation, but with fiat 500, this statement is even more true. It was yesterday when I saw, for the first time, the new 500’s commercial, and I must say it really is cute! It was made by Krow Communication, a fast growing London based creative agency. Although a little bit overpriced, fiat 500 is an iconic pop-culture product, and as all the other every.day design pieces shown in this simple but exciting ad, definitely cheers you up! The message was safely received:

fiat 500 among your daily objects

 is just the place where it belongs …