Procida_Good Friday Procession

DSCN3826m copy, inserito originariamente da *ciaci*.

Here’s one of my photos of today. I was on my insland to see the characteristic procession of Good Friday. A tradition dating back to mid 1500, where tables representing key Jesus’ lifes episodes are carried by hand along the island. If you’re curious, continue to my flickr page, otherwise, … goodbye.

Fiat 500 – Cute Advertising for Cute Design

Italy’s automotive industry emblema seems to have reached unhoped-for popularity abroad. Italian car design  is widely acknowledged as full of quality and innovation, but with fiat 500, this statement is even more true. It was yesterday when I saw, for the first time, the new 500’s commercial, and I must say it really is cute! It was made by Krow Communication, a fast growing London based creative agency. Although a little bit overpriced, fiat 500 is an iconic pop-culture product, and as all the other every.day design pieces shown in this simple but exciting ad, definitely cheers you up! The message was safely received:

fiat 500 among your daily objects

 is just the place where it belongs …

Marathon

The second and, unfortunately, the last movie I got to see at this festival was “Marathon” by Iranian director, Amir Naderi. Shot in black and white, it tells the story of Gretchen who desperately goes after her record of 77 Crossword Puzzles solved in a day. She finds inspiration in Manhattan’s noise. The Subway and the words are the story’s real protagonists.

 

Sara Paul in Marathon, by Amir Naderi

Being part of a Festiwal (“Il Vento del Cinema“) the theme of which was “The Unfinished Cinema”, Marathon perfectly fits the event. As the very same director stated during a jam session he doesn’t plan too much on a movie, he just makes it as he feels, this movie doesn’t demonstrate to have a focused aim. Sometimes nebulous, sometimes fascinating, isn’t capable of transmitting a message different from what in my opinion seemed a metaphor of chaos. Or better still, a metaphor of struggle against chaos; tidy crosswords contrast what is a city bursting with noises and chaos. This is what Gretchen needs for her concentration, though this doesn’t allow her to go over her previous record. She desperately tries to find a way…, not changing almost anything about her way of working. An unfinished story…

 

77 & 1/2

That’s how far she goes.