Hypervisual to lead the web

Attractiveness | Beauty | Aesthetics | Visual Pleasure

This is what I’d like to write about in this post. There’s no news in saying beautiful things work better than ugly one. This topic is fully covered by Donald A. Norman in his “Emotional Design”, a book I strongly recommend to all of you interested in design.

Well, it’s just this book which confirmed and gave credit to my recent behaviour. I became intolerant to any ugly looking/badly working website. I can’t stand on a  web page taking more than 15 seconds to load that I immediately give up and go somewherelse. I can’t stand plain html websites, frame websites, maze looking websites. To keep it simple I cannot stand anymore, badly designed websites. Too much types and words are something I can handle only when visiting newspapers web pages, I hate unnecessary sound effects and gaudy colors. I have become a web-hypervisual user. It is quite snobbish actually…, I’ve always been a bit like that though, so: no surprise. I happen to judge a website in no time, by only watching 12% of the entire web-build.

This is something wrong (?)

Sometimes I feel like  judging a book by its cover, other times I say to my self I’m right, “people should design websites better!”. I’m not sure if my behaviour is shared by other people or if I’m among a restricted group. What I sniff is this is a trend. I know it can be only me, and some crazy-obsessed web-designer, but as the time goes by users’ tastes become sophisticated and this increased sensitivity will be reflected in many web 2.0 businesses. I guess web 3.0 will be characterized by the endless research of beauty. Again a visually driven world, again stunning, again partial.

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Awesome designer’s portfolio

What am I doing recently? Well, aside from looking for a job that doesn’t arrive (T___T) I’m also surfing the net looking for awesome designers’ stuff and… here I am, presenting you a great portfolio. I’m talking about a RIT senior student, about to graduate, who I had the pleasure to work with last summer: Linzi Bergmann. Her work speaks for her, so she doesn’t need any more words, but only you to visit her website and videos on vimeo.

 

http://www.vimeo.com/user1005152

 

Enjoy.

 

Adam Lyczakowski – Da Create

http://dacreate.com/

 

To those interested in interactive design, graphic design and multimedia platforms,

dacreate gives the chance of receiving priceless inspiration.